The corporate media is managing every
major issue that matters. Their agenda is to keep most people from learning
the truth of what is happening to our world and keep the rest of us from
getting together to change it.
Environmentalists have all been framed as special interest groups. The
media's divide and conquer management tactics means that we will never
see a program that challenges the status quo or suggests reduced consumption
or even lifestyle moderation.
How did so many people fall into such a deadly state of misinformation?
Step two..
The BBC did a major investigation into this question with Adam Curtis'
"The Century of the Self." This never before shown on US TV
documentary covers America's Public Relation's industry and how it has
grown to shape the way most people in this country think and act today.
Watch it, or...
Curtis details the story of how the Public Relations industry has turned
the U.S. into the biggest consumer society in the world. Freudian theory
and focus groups would be used to destroy traditional values with advertising
designed to manipulate us via psychological profiling. Today, nearly 80%
of Americans rely exclusively on TV for their cultural and political cues.
Political strategists labels no longer use no longer use traditional labels
to indentify us but rely on profiling tactics. One of the mast dramatic
changes took place during the 1970's when the traditional 1 minute sound
bite was cut to less than 10 seconds. Dumbing down America!
Adam Curtis and the BBC then took another bold step and showed (never
before played in the USA) how Public Relations tactics was used to take
control of our political process in both the U.S. and the UK. News became
a rating game and politics a horseracing spectacle with the big winner
being the media as politicians were forced to spend ever greater amounts
of money, driving desperate liberals into the hands of monied, special
interests. Most of us are clueless to the fact that the corporate media
is the largest lobbyiest in congress when it comes to political finance
reform. Why? Who is the recipient of all those TV ads? Hmm...
This mass consumption model has been copied around the world and is now
faltering as our misuse of energy has drowned the natural world with pollution.
Even the anti-Malthusians
are getting worried!
Step 3
Boycott the media! Tell your friends to go online to get their news.
Start looking for alternative sources of news. The 4 year political cycle
no longer works at the national level, and barely below that due to money
and the giant national networks. Corporate America has convinced most
of the country that they represent the only viable leadership for either
party. Yet, average folks are hurting more than ever while the banks and
large corporations have used tax loopholes to pay a fraction of what they
used to, yet now use their massive wealth and lobbying power to manipulate
both parties like never before.
Even though Cheney claimed that America's lifestyle was not up for negotiation,
who exactly was he referring to? The huge abuse of energy by the wealthy
or average people? Most Americans have long been for moderation of use.
Or, better yet, actually learning to really use energy efficiency standards
that means using substantially less power but getting the same basic needs
met. For example, the country of Denmark is moving forward with a plan
to rely on 70% of its electric needs by wind and have solved the socalled
intermittancy problem hailed by so many opponents. The baseload claim
has nothing to do with most the public! Why rent electricity when we can
own our own! By taking power down to smaller sizes we can spur far more
jobs and take the giant energy companies out of politics.
Americans
have been purposefully addicted to consumption patterns by the TV industry.
Our consumption
driven culture is linked to the core costs of energy. Ecologists need
a new strategy to deal with our "Energy Addiction Complex".
The above video investigates a key strategic shift environmentalists need
to focus on!