THE WEEKLY SPIN, April 30, 2008 Date: Wed, 30 Apr 2008 10:22:15 -0500 (CDT) THE WEEKLY SPIN, APRIL 30, 2008 == BLOG POSTINGS == 1. Pentagon Pundit Scandal Broke the Law 2. Weekly Radio Spin: The Pentagon Pundits' Progenitor 3. Pentagon, TV Networks Fear Debating Iraq Propaganda Scandal - Stauber vs. Zelnick on NewsHour == SPIN OF THE DAY POSTINGS == 1. The Power of Toxic Energy 2. Cheeky Monkeys Urge Responsible PR 3. Painting Bottled Water Green 4. Pentagon Pundits "Under Review" 5. New Kids' Book on Plastic Surgery Skirts Breasts 6. The Fudge on Sludge 7. Daughter Busts Dad: Burger King VP Caught Running Dirty Tricks Campaign 8. Toyota: Mean and Not So Green? 9. Pentagon Pundit Scandal on YouTube 10. Unhealthy Practices at Public Hospitals 11. Ultraviolet Without the Sunlight 12. Scientists Speak out Against Government Interference 13. So Much for Feeding the World 14. Special Offer: Free Grass to Subject Your Children to Sludge 15. British Anti-Terrorism Law Used to Spy on Minors' Smoking, Drinking 16. A Not-So-Candid CAMERA 17. Pushing Back Against the Pentagon's Pundits -------------------------------------------------------------------- == BLOG POSTINGS == 1. PENTAGON PUNDIT SCANDAL BROKE THE LAW by Diane Farsetta and Sheldon Rampton The Pentagon military analyst program unveiled in last week's expose by David Barstow in the New York Times was not just unethical but illegal. It violates, for starters, specific restrictions that Congress has been placing in its annual appropriation bills every year since 1951. According to those restrictions, "No part of any appropriation contained in this or any other Act shall be used for publicity or propaganda purposes within the United States not heretofore authorized by the Congress." As explained in a March 21, 2005 report by the Congressional Research Service, "publicity or propaganda" is defined by the U.S. Government Accountability Office (GAO) to mean either (1) self-aggrandizement by public officials, (2) purely partisan activity, or (3) "covert propaganda." By covert propaganda, GAO means information which originates from the government but is unattributed and made to appear as though it came from a third party. To read the rest of this item, visit: http://www.prwatch.org/node/7261 2. WEEKLY RADIO SPIN: THE PENTAGON PUNDITS' PROGENITOR by Diane Farsetta Listen to THIS WEEK'S EDITION of the "Weekly Radio Spin," the Center for Media and Democracy's audio report on the stories behind the news. This week, we look at the Pentagon's pundits, a stealth campaign on Wikipedia, and how Monsanto's not feeding the world. In "Six Degrees of Spin and Fakin'," does Torie Clarke really believe it's a post-spin world? The Weekly Radio Spin is freely available for personal and broadcast use. Podcasters can subscribe to the XML feed on www.prwatch.org/audio or via iTunes. If you air the Weekly Radio Spin on your radio station, please email us at editor@prwatch.org to let us know. Thanks! To read the rest of this item, visit: http://www.prwatch.org/node/7258 3. PENTAGON, TV NETWORKS FEAR DEBATING IRAQ PROPAGANDA SCANDAL - STAUBER VS. ZELNICK ON NEWSHOUR by John Stauber This Sunday's stunning, front-page New York Times revelations of the Pentagon military analyst program have been met with a wall of silence and cover-up on network television news. America's TV networks -- ABC, NBC, CBS, MSNBC, CNN and FOX -- are where most Americans get most of their news, and they are the main culprits in allowing Donald Rumsfeld and Torie Clarke to turn them into the primary propaganda tool for selling the Iraq war to the public. PBS NewsHour covered this issue in a televised debate April 24 pitting me against Robert Zelnick, former ABC Pentagon correspondent and now chair of the Boston University journalism department. (Zelnick is also affiliated with the Hoover Institute, a conservative think tank.) No one from the Pentagon would agree to appear on the PBS show, nor would anyone appear from any of the guilty TV networks. My debate with Zelnick is now on YouTube, where you can watch it yourself. The NewsHour report on the Pentagon pundits that preceded our debate is also online, and if you have a slow internet connection (or if you find my face and voice too irritating to tolerate), you can also read the online transcript. To read the rest of this item, visit: http://www.prwatch.org/node/7256 == SPIN OF THE DAY POSTINGS == 1. THE POWER OF TOXIC ENERGY http://www.prwatch.org/node/7271 A recent Wall Street Journal editorial claimed that a landmark environmental liability case against Chevron was being judged by "Ecuador's kangaroo courts." Ecuador's Ambassador to the U.S., Luis Gallegos, responded that Chevron had filed 10 affidavits before U.S. federal judges "praising the fairness of Ecuador's court system," in order to get the case out of U.S. courts. "Happily, its PR efforts have been frustrated by the fact that Ecuador no longer has 'banana republic' institutions that can be controlled through extrajudicial pressure," he wrote. When the two Ecuadorians leading the legal case against Chevron were awarded the Goldman Environmental Prize, the company turned to crisis management adviser Sam Singer for advice. Chevron's counter-attack included a San Francisco Chronicle opinion column. Chevron's ham-handed PR inspired cartoonist Mark Fiore to satirize the company's "Human Energy" campaign. SOURCE: Wall Street Journal, April 26, 2008 2. CHEEKY MONKEYS URGE RESPONSIBLE PR http://www.prwatch.org/node/7267 "Being socially and environmentally responsible should be an issue for leading PR companies," said Greenpeace activist Mariana Paoli. The group's new report, "Burning up Borneo," links deforestation and loss of orangutan habitat in Indonesia with Unilever suppliers producing palm oil for Dove brand soap. After demonstrating outside of Unilever's UK headquarters, Greenpeace activists moved on to three of the Dove brand's PR firms: Lexis PR, JCPR and Ogilvy. The activists, including some dressed as orangutans, delivered copies of the report and asked the PR firms "to put pressure on Unilever to change its practices." Paoli remarked, "I was a little surprised at how defensive the agencies were, although they probably are not used to having orang-utans arriving in their offices." A Unilever spokesperson said the company's "two key messages" in response to the protest are its commitment "to finding a solution for the palm oil problem," and its "sympathy to Greenpeace's cause." SOURCE: PR Week (UK), April 24, 2008 3. PAINTING BOTTLED WATER GREEN http://www.prwatch.org/node/7266 "Suppose, for example, that you own a company that sells bottled water," which is "shipped, in its little plastic bottles, ten thousand miles from the bottling plant to the consumer," writes Steve Burns. "Could you possibly 'brand' such a product as eco-friendly?" If the company is FIJI Water, you'll try. FIJI's new ad campaign, "every drop is green," calls the bottled water "carbon-negative," because of the carbon credits the company buys. To dismiss concerns about the sustainability of shipping bottled water around the world as the "food miles 'myth'," FIJI uses a study co-written by a New Zealand agribusiness representative. But, as Burns points out, "what choice do they have? If your entire brand identity is built around 'water from Fiji,' then the water has to come from Fiji, no matter the cost to the planet." SOURCE: Wisconsin Network for Peace and Justice blog, April 23, 2008 4. PENTAGON PUNDITS "UNDER REVIEW" http://www.prwatch.org/node/7265 Five days after its military analyst program was exposed by the New York Times, the Pentagon announced that "briefings and all other interactions with the military analysts had been suspended indefinitely pending an internal review." Pentagon spokesperson Robert Hastings "could not say ... how long this review might take. 'We'll take the time to do it right,'" he told Stars and Stripes. Hastings, who just became the principal deputy assistant secretary of Defense for public affairs last month, also said "he is unaware of the Defense Department's past activities with retired military analysts." The Pentagon's promise to investigate, without clarifying its standards or timeline, is great crisis management. Pentagon spokesman Bryan Whitman later told Reuters the suspension is "temporary" and "he does not think the program violated any laws." SOURCE: New York Times, April 26, 2008 5. NEW KIDS' BOOK ON PLASTIC SURGERY SKIRTS BREASTS http://www.prwatch.org/node/7264 How does a mother explain to her children why she's having a breast augmentation, a tummy tuck or a nose job? Help is on the way -- a new book for kids about plastic surgery, My Beautiful Mommy. The story features a handsome, musclebound, superhero-type male doctor and a Mommy who says that as she got older, she couldn't fit into her clothes any more. Mom explains to her child that the doctor is going to help her fix all that. Mom comes home after surgery looking slightly bruised and bandaged, but with fuller, higher breasts. The text of the book doesn't mention breasts, though; only Mom's "tummy." Michael Salzhauer, the plastic surgeon who wrote the book, said, "The tummy lends itself to an easy explanation to the children: extra skin and can't fit into your clothes. The breasts might be a stretch for a six-year-old." SOURCE: Newsweek, April 15, 2008 6. THE FUDGE ON SLUDGE http://www.prwatch.org/node/7263 David Lewis, a University of Georgia professor and former Environmental Protection Agency scientist, is suing officials at his university for publishing allegedly fraudulent research funded by the federal government. In court documents, Lewis claims that university researchers, who were paid more than $1.5 million in federal grants, intentionally distorted toxic substance amounts in the sludge from wastewater treatment plants in Augusta, Georgia, by collecting samples only during droughts, when levels would be "misleadingly low." Last month U.S. District Court judge Anthony Alaimo ruled that sludge treated in Augusta's facilities had metals concentrations thousands of times over allowed toxicity levels, noting that the University of Georgia's report on those facilities was "faulty and incomplete." Lewis has investigated the harmful side effects linked with the sludge since 1998 and argued in 2005 that his research led to his firing from the EPA. (We examined the sludge issue in our 1995 book, Toxic Sludge Is Good For You.) SOURCE: Integrity in Science Watch, April 28, 2008 7. DAUGHTER BUSTS DAD: BURGER KING VP CAUGHT RUNNING DIRTY TRICKS CAMPAIGN http://www.prwatch.org/node/7262 Amy Bennett Williams, following up on her previous article reports, "As the Coalition of Immokalee Workers prepares to deliver more than 60,000 petitions to Burger King headquarters in Miami today, the daughter of Burger King's vice-president Stephen Grover confirmed her father is responsible for online postings vilifying the coalition. The Immokalee-based group is asking Burger King to improve tomato harvesters' working conditions and pay a penny more a pound for tomatoes, which could add about $20 to a daily wage of $50, workers say. ... [O]ften during the past year, when articles or videos about the coalition were posted on YouTube and various Internet news sites, someone using the online names activist2008 or surfxaholic36 would attach comments coalition member Greg Asbed has called 'libelous.' ... [E]arlier this year the alliance had been infiltrated by Cara Schaffer, who said she was a student at Broward Community College interested in organizing campus events in support of farmworkers. In reality, Schaffer owns Diplomatic Tactical Services, a Hollywood, Fla.-based security and investigative firm that advertises its ability to place operatives in the ranks of target groups." SOURCE: News Press, April 28, 2008 8. TOYOTA: MEAN AND NOT SO GREEN? http://www.prwatch.org/node/7260 As a manufacturer of gas/electric hybrid cars, Toyota has enjoyed a public image as an environmentally responsible company. Toyota runs television ads playing up the "green" appeal of its Prius hybrid. So it was particularly disappointing to find that Toyota has been nominated to Corporate Accountability International's 2008 Corporate Hall of Shame for being substantially less green than the automaker has led the public to believe. Toyota has been quietly lobbying against a proposal to increase vehicle fuel efficiency standards to 35 miles per gallon by 2020. The company also belongs to the Alliance of Automobile Manufacturers and the Association of International Automobile Manufacturers, two trade groups suing to stop a new California law to reduce greenhouse gases. Toyota has also opposed bills in several states that would require cars emit less pollution, and that would require a percentage of cars sold to be low or zero-emission vehicles. And thanks to models like the Tundra, a gas-guzzling pickup truck that gets an average of 14 miles per gallon, Toyota's fleet-wide fuel efficiency standards are actually lower now than they have been in two decades. SOURCE: Corporate Accountability International, April 25, 2008 9. PENTAGON PUNDIT SCANDAL ON YOUTUBE http://www.prwatch.org/node/7255 As part of their campaign to demand a Congressional investigation of the Pentagon pundit scandal, FreePress has produced several YouTube videos providing analysis and coverage of the scandal that the TV networks themselves have largely ignored -- not surprisingly, since the scandal documents the networks' unethical journalistic practices. For years now, people have been talking about the potential of citizen journalism to challenge the power of the broadcast media behemoths. This scandal is the perfect opportunity to see how far we've come in achieving that goal. Let's make sure the TV networks don't get away with burying this story. Email the video link to your friends, and make sure they sign the petition! SOURCE: Free Press 10. UNHEALTHY PRACTICES AT PUBLIC HOSPITALS http://www.prwatch.org/node/7254 At an inquiry into the problems facing cash-strapped public hospitals in New South Wales, Australia, neurologist Dr Suzanne Hodgkinson explained that doctors sought financial support of drug companies. "I had insufficient clerical support and so as to try and remedy that I approached a company to help me with that on a temporary, part-time basis. ... Quite a few senior doctors do try to raise money to help with the provision of services," she said. Hodgkinson raised A$20,000 for the position, but would not name the drug company funder. The president of the New South Wales branch of the Australian Medical Association, Dr Andrew Keegan, said the practice was common, especially for administrative roles. "I would assume it is happening in every major hospital, especially the teaching hospitals," he said. Opposition health spokeswoman Jillian Skinner said that "if it's happening in our hospitals, there are ethical questions that need to be answered." SOURCE: Sydney Morning Herald, April 18, 2008 11. ULTRAVIOLET WITHOUT THE SUNLIGHT http://www.prwatch.org/node/7252 A review article published in the New England Journal of Medicine (NEJM) suggested that tanning at the beach or an indoor tanning booth can help avoid the dangers of vitamin D deficiency. However, the NEJM didn't disclose that the article's author, Michael Holick, has received more than $150,000 in research funding from the artificial tanning industry. Martin Weinstock, a dermatologist at Brown University and an expert on the link between tanning beds and skin cancer, says he informed NEJM Editor-in-Chief Jeffrey Drazen about Holick's industry connections prior to the article's publication, adding that "the quality of evidence" behind Holick's recommendations was "poor." The Indoor Tanning Association (ITA) has also hired Berman & Co., a notorious Washington, D.C. PR firm, to develop what ITA called "an aggressive media relations and public relations campaign." Berman, who has created numerous web-based front groups for the food, alcohol and tobacco industries, created a new site called SunlightScam.com. He's also running advertisements that attack medical groups, calling the Skin Cancer Foundation and the American Academy of Dermatology part of the "sunscam industry" and dismissing as "hype" their warnings of the link between tanning and melanoma. SOURCE: The Cancer Letter, April 18, 2007 12. SCIENTISTS SPEAK OUT AGAINST GOVERNMENT INTERFERENCE http://www.prwatch.org/node/7251 The Union of Concerned Scientists' new report, "Interference at the EPA: Science and Politics at the U.S. Environmental Protection Agency," calls the U.S. Environmental Protection Agency "an agency under siege from political pressures. On numerous issues -- ranging from mercury pollution to groundwater contamination to climate change -- political appointees have edited scientific documents, manipulated scientific assessments, and generally sought to undermine the science behind dozens of EPA regulations." The study found the White House Office of Management and Budget to be the worst culprit. A stunning "889 scientists (60 percent of respondents) personally experienced at least one incident of political interference during the past five years," while "among EPA veterans (scientists with more than 10 years of experience at the agency), 409 (43 percent) said interference occurred more often in the past five years than in the previous five-year period." One EPA scientist warned: "Do not trust the Environmental Protection Agency to protect your environment. Ask questions. Be aware of political and economic motives. Become politically active. Elect officials with motives to protect the environment and hold them accountable." SOURCE: Union of Concerned Scientists, April 23, 2008 13. SO MUCH FOR FEEDING THE WORLD http://www.prwatch.org/node/7249 The biotechnology industry has invoked the need for genetically modified (GM) crops to meet the growing global food crisis. For example, Archer Daniels Midland called itself the "supermarket to the world" in its ads. But a recent study carried out on soybeans in Kansas found that GM crops produced significantly less food than their conventional counterparts. A GM soybean from Monsanto produced 70 bushels per acre, compared to 77 per acre for a virtually identical unaltered soybeans. Even after adding extra nutrients that Monsanto's weedkiller, Roundup, seems to block, production was only brought up to the same level as the non-engineered plants. An earlier study in Nebraska found similar results. Monsanto said "it was surprised by the extent of the decline found by the Kansas study, but not by the fact that the yields had dropped. It said that the soya had not been engineered to increase yields, and that it was now developing one that would." Others are skeptical. Lester Brown, president of the Earth Policy Institute, said that "the physiology of plants was now reaching the limits of the productivity that could be achieved." The International Assessment of Agricultural Science and Technology for Development has also "concluded that GM was not the answer to world hunger." And, "when asked if GM could solve world hunger," the chief scientist at the British Department for Environment, Food and Rural Affairs, Professor Bob Watson, said, "The simple answer is no." SOURCE: The Independent (UK), April 20, 2008 14. SPECIAL OFFER: FREE GRASS TO SUBJECT YOUR CHILDREN TO SLUDGE http://www.prwatch.org/node/7247 Sludge keeps rearing its ugly head. Scientists used federal grant money to "spread fertilizer made from human and industrial wastes on yards in poor, black neighborhoods to test whether it might protect children from lead poisoning in the soil." The residents were not alerted to any harmful ingredients in the sludge, and were assured that it posed no health risks for their families. In exchange for participating in the 2005 study, nine families were given food coupons and a free lawn by the U.S. Department of Housing and Urban Development. Freedom of Information Act requests by the Associated Press produced grant documents, but none showed any medical follow-up with the homeowners. The Environmental Protection Agency and the U.S. Department of Agriculture conducted similar research in East St. Louis, Illinois, another impoverished and predominantly African American community. "Thomas Burke, a professor at the Johns Hopkins Bloomberg School of Public Health, says epidemiological studies have never been done to show whether spreading sludge on land is safe. 'There are potential pathogens and chemicals that are not in the realm of safe. What's needed are more studies on what's going on with the pathogens in sludge - are we actually removing them? The commitment to connecting the dots hasn't been there.'" SOURCE: Baltimore Examiner, April 13, 2008 15. BRITISH ANTI-TERRORISM LAW USED TO SPY ON MINORS' SMOKING, DRINKING http://www.prwatch.org/node/7246 A British county has been using an anti-terrorism law enacted in 2000 to spy on minors for petty crimes like using cigarettes and alcohol. The Staffordshire County Council in Britain's Midlands region has been using Britain's Regulation of Investigatory Powers Act (RIPA) for a host of non-terrorism-related applications, like monitoring underage liquor and tobacco sales, recording the movements of farm animals and tracking counterfeit DVD sales. Brandon Cooke, Staffordshire County Council's Fraud and Community Safety Manager, defended the Council's use of surveillance under RIPA by saying the operations were crucial for "combatting antisocial behavior." SOURCE: The Sunday Mercury (Birmingham, United Kingdom), April 21, 2008 16. A NOT-SO-CANDID CAMERA http://www.prwatch.org/node/7245 CAMERA, a lobby group that campaigns against criticism of the Israeli government in U.S. media, had a campaign to impact Wikipedia's coverage of Israel and Palestine issues. In emails, CAMERA's Gilead Ini stressed that the effort should be secret, and counseled members to avoid "picking a user name that marks you as pro-Israel, or that lets people know your real name." He also instructed members to "always log in" under their user names, so that Wikipedia would not "record your computer's IP address." While directing CAMERA members to certain articles on Israel and Palestine, Ini cautioned that new Wikipedia users should "avoid editing Israel-related articles for a short period of time," so as not to develop reputations as "one-topic editors." A long-time Wikipedia editor, "Zeq," advised CAMERA on its plan. Zeq suggested that some CAMERA members "stay away from any Israel realted [sic] articles," until building up enough support to become nominated as administrators, who help resolve controversies. "We will go to war after we have build [sic] our army," Zeq wrote. After the emails were published, Zeq was banned from editing Wikipedia for one year, for -- in the words of one Wikipedian -- "recruit[ing] meatpuppets from off-wiki to push POV," a point of view. CAMERA responded by "temporarily or permanently" ending its Wikipedia email group, "in hopes that members' personal contact information will not be made public." SOURCE: Electronic Intifada, April 21, 2008 17. PUSHING BACK AGAINST THE PENTAGON'S PUNDITS http://www.prwatch.org/node/7243 In addition to helping research the "Pentagon's pundits" on SourceWatch -- those retired military officers who took part in the Pentagon program to promote Bush Administration talking points on the Iraq and Afghanistan wars, Guantanamo detention center and wiretap surveillance programs -- there are other ways you can push back against what one participant called "psyops on steroids." Noting that the program wouldn't have worked without "the enthusiastic participation of the corporate media," FAIR is encouraging people to contact broadcast and cable news executives, urging them "to ensure that the news will no longer serve as a conduit for Pentagon talking points passed off as independent analysis." Free Press launched a campaign to press Congress to investigate the Pentagon program and "determine whether these acts violate federal law prohibiting 'covert propaganda.'" SOURCE: Fairness and Accuracy in Reporting (FAIR), April 22, 2008 -------------------------------------------------------------------- The Weekly Spin features selected news summaries with links to further information about media, political spin and propaganda. It is emailed free each Wednesday to subscribers. PR Watch, Spin of the Day, the Weekly Spin and SourceWatch are projects of the Center for Media & Democracy, a nonprofit organization that offers investigative reporting on the public relations industry. We help the public recognize manipulative and misleading PR practices by exposing the activities of secretive, little-known propaganda-for-hire firms that work to control political debates and public opinion. Please send any questions or suggestions about our publications to editor@prwatch.org. To subscribe to the Weekly Spin, visit: http://www.prwatch.org/sub CMD also sponsors SourceWatch, a collaborative research project that invites anyone (including you) to contribute and edit articles. For more information, visit: http://www.sourcewatch.org Contributions to the Center for Media and Democracy are tax-deductible. To donate now online, visit: http://www.prwatch.org/donate Don't want to receive this email? Unsubscribe at http://www.prwatch.org/unsub