Luntz, predicting he'll get "hit by Media Matters ," claimed Date: Thu, 21 Jun 2007 17:53:03 -0400

Luntz, predicting he'll get "hit by Media Matters," claimed Clinton's voice "turns people off"

http://mediamatters.org/items/200706210009

On the June 20 edition of Fox News' Hannity & Colmes, while discussing Democratic presidential candidate Sen. Hillary Rodham Clinton's (NY) recent campaign video, which parodies the series finale of HBO's The Sopranos, co-host Sean Hannity said to his guest, Republican pollster Frank Luntz: "I know this was to soften her image. Her negatives are very high," adding, "She doesn't have a likability factor." After Luntz agreed with both assertions, Hannity aired a video clip of a Clinton April 2003 speech at a Connecticut fundraising dinner, which he described as "[v]ery different than the Hollywood, manufactured, soft, phony smiles on the Sopranos act." Luntz cited the 2003 speech as evidence that Clinton's voice "turns people off" and went on to imitate her voice, saying: "It's all at the same level and ... she gets louder and louder, but her voice doesn't go up or down." After noting, "[W]e're gonna end up getting hit by Media Matters," Luntz cited his own "research" to claim that Clinton's voice "turns people off because they feel like they're being lectured." Luntz did not offer any further details regarding his purported research.

As Media Matters for America has documented, media figures regularly attack Clinton for the tone and volume of her voice:

Further, during an appearance on the June 21 edition of Fox News' Fox & Friends, Luntz was identified only as a "pollster." His political affiliation was not discussed during the segment.

Media Matters has noted other media outlets' repeated failure to disclose Luntz's Republican ties.

From the June 20 edition of Fox News' Hannity & Colmes:

HANNITY: I know this was to soften her image. Her negatives are very high.

LUNTZ: Correct.

HANNITY: She doesn't have a likability factor.

LUNTZ: Correct.

HANNITY: Let's show the real Hillary with this tape.

CLINTON [video clip]: And I am sick and tired of people who say that if you debate and you disagree with this administration, somehow you're not patriotic. And we should stand up and say, "We are Americans and we have a right to debate and disagree with any administration."

HANNITY: Very different than the Hollywood, manufactured, soft, phony smiles on the Sopranos act.

LUNTZ: But listen to the way she -- now, forget the words. Listen to the way she communicated. It's all at the same level and I don't want to make your control room go nuts --

HANNITY: Angry.

LUNTZ: -- but she gets louder and louder, but her voice doesn't go up or down. The most powerful communication -- Ronald Reagan -- could get loud and he could get soft. Sometimes he'd be up here --

HANNITY: Right.

LUNTZ: -- and sometimes he'd be down here.

HANNITY: That's a good point.

LUNTZ: Her voice is -- and we're gonna end up getting hit by Media Matters -- but it's true. And the research that I have done --

HANNITY: What is that?

LUNTZ: Her voice -- Media Matters --

HANNITY: Well, go ahead. Come on, make your point.

LUNTZ: Her voice turns people off because they feel like they're being lectured.

Contact:
Frank Luntz
Contact:
Fox News Channel
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Contact:
Hannity & Colmes
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